// ════════════════════════════════════════════════════════════════
// EDITABLE COPY · iam/marketing home page
// ────────────────────────────────────────────────────────────────
// Edit any value below, save the file, and HARD REFRESH the browser
// (Ctrl+Shift+R on Windows, Cmd+Shift+R on Mac) to see your changes.
//
// Rules:
// • Only edit text inside the quote marks "..."
// • Don't remove the commas at the end of lines
// • Don't rename the keys on the left (heroHeadline, body, etc.)
// • If you want a line break in a multi-line headline, that's a
//   separate field below (e.g. heroLine1, heroLine2, heroLine3)
// ════════════════════════════════════════════════════════════════

window.HOME_COPY = {

  // ── HERO ─────────────────────────────────────────────────────
  hero: {
    eyebrow: "// the only question that matters",
    line1: "Are you",
    line2Italic: "actually",      // shown in italic chartreuse
    line3: "growing",              // followed automatically by a "?" in chartreuse
    body: "Operator-grade growth for $5M–$50M consumer brands. We don't pitch. We rebuild your engine — offer, system, backend, paid/organic — then run it at AI cadence.",
    primaryCta: "./book.sh ▸",
    primaryCtaSub: "30 min",
    secondaryCta: "./read-receipts ▸",
    stats: [
      { n: "$1.5B",  label: "revenue moved" },
      { n: "65k",    label: "operators trained" },
      { n: "14 yrs", label: "in the room" },
    ],
  },

  // ── PROBLEM ──────────────────────────────────────────────────
  problem: {
    line1: "You spend on ads.",
    line2Italic: "They land here.",  // shown in italic red
    body1: "Most \"growth\" agencies just buy more clicks. Then dump traffic onto a checkout that breaks every objection in the book — pop-ups, broken trust, unclear pricing, slow buttons, no proof.",
    body2Lead: "The CAC goes up. The LTV goes down.",
    body2Bone: "Your customer never gets to the buy button.",
    bullets: [
      "CAC ↑ +38% YoY · because the page leaks",
      "LTV ↓ −22% · no backend, one-and-done buyers",
      "ROAS 3.2× → 1.4× · same spend, less revenue",
      "Team churns · no system to inherit",
    ],
    captionLeft: "// 1 in 100 actually buys · 99 bounced",
    captionRight: "// we fix the page · then we buy the ads",
  },

  // ── DIVIDER (Multiple Streams of Income) ─────────────────────
  divider: {
    eyebrow: "// AXIOM · 002 · DIVERSIFY OR DIE",
    line1: "Multiple streams",
    line1Italic: "of income",
    line2: "is",
    line2Italic: "how you win.",
    body: "// every system catches revenue the next one missed · stacked, they compound",
    inputBarLabel: "// SAME INPUT · SAME STORE · SAME AD SPEND",
    inputBarTraffic: "$100,000",
    inputBarSub: "/MO TRAFFIC",
    leftHeader: "// 1 STREAM",
    leftSubHeader: "// FRAGILE",
    leftBarLabel: "// JUST ADS + CHECKOUT",
    leftLeakLine1: "// REVENUE",
    leftLeakLine2: "// LEAKS PAST",
    rightHeader: "// 7 STREAMS · STACKED",
    rightSubHeader: "// COMPOUNDING",
    extraGeneratedLabel: "// EXTRA GENERATED",
    verdictTag: "// VERDICT",
    verdictLead: "One stream is a gamble.",
    verdictItalic: "Seven stacked is an engine.",
  },

  // ── HEADER NAV / FOOTER CTA ──────────────────────────────────
  global: {
    bookCta: "./book.sh ▸",
    pipStatus: "ROOM_01 LIVE",
  },

};