The I AM MARKETING Newsletter · 3-5x a week
Real growth strategy from the operator who’s done $15M+ on real ad spend.
Tactical breakdowns, frameworks, and behind-the-scenes from running an agency and scaling brands past $15M — straight to your inbox 3-5x a week.
What you’ll get
Operator-level. Not theory.
This isn’t a recap of last week’s marketing tweets. It’s what I’d write to a younger version of myself — the one who lost millions before figuring out what actually works.
Operator-level breakdowns
Real growth plays from the trenches — campaigns I’ve run, fixed, or watched blow up. Not theory pulled from a book about a company you’ve never heard of.
Tactical campaign teardowns
What worked, what didn’t, and why. The funnel, the offer, the creative angle, the math. The kind of breakdown you’d pay a consultant $500/hr for.
1-2 frameworks per week
You can implement same-day. Cold email scripts, offer construction templates, magnet-to-cash sequences. Copy, paste, ship — then come tell me you closed someone.
Behind the scenes
Running the agency. Signing clients. Building systems. The wins, the losses, the awkward client calls. The stuff most operators never share publicly because it’s messy.
Subscribers
From people who actually read it.
I read 4 newsletters. Manny’s is the only one I open same-day. Specific, no fluff.
Finally — somebody who’s actually scaled stuff writing about it. Stole his cold email framework, booked 11 calls in a week.
The post on white-label partnerships paid for itself in 48 hours.
Recent issues
Read before you subscribe.
A taste of what hits the inbox. Click any issue to read it free.
The $97 product that breaks even on cold ads (and why your retainer should never be the front-end)
Why front-loading a high-ticket retainer kills your ad math, and the specific $97-$197 offer structure that lets you bid harder than your competitors and still profit.
May 2 · 6 min readHow I cold-emailed 77 paid-ad agencies and turned it into $385K MRR
The exact list, the exact subject lines, the exact follow-up cadence. Including the 4 emails that did 80% of the work and the one that closed our biggest white-label deal.
Apr 29 · 9 min readThe 9-magnet lead capture system (one per service subcategory)
Why one lead magnet leaks 60% of your traffic, and the segmentation system we use to route every visitor to the offer they actually wanted before they knew they wanted it.
Apr 26 · 7 min readOne last shot
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